1
Tell us how you sell.
We configure your ideal customer profile — the sectors, sizes, regions and signals that matter to how you sell. Every report is scored against your ICP, not a generic one.
Account intelligence
Account intelligence forUK B2B sellers.
Squarely reads the public record on every UK company and turns it into account intelligence you can act on.
Book a demo →◇Built around the UK company register.
Not a contact list.
Not a contact list.
The full UK register5.7 million companies.
Not a contact list.
Not a contact list.
Built on public dataOfficial sources only.
No private datasets.
No private datasets.
Plain-English reasonsTuned to your ICP.
Focused on why now.
Focused on why now.
Cited evidenceEvery claim linked.
Show your work.
Show your work.
NF
Northbridge Fabrications Ltd
Expanding capacity and hiring, backed by recent accounts and a growth plan.
Companies House VERIFIED
Verdict
STRONG SIGNAL
Score
—/100
How it works
From public record to "call them now."
2
We read the public record.
Companies House filings and accounts, planning applications, official public registers, and what companies publish about themselves — read continuously across all 5.7 million UK companies.
3
You get a verdict, with the proof.
Every account gets a plain-English verdict, a score, and the evidence behind it — each claim dated and cited to its source, with a confidence level that tells you how sure we can be.
Clear reasons. Cited to the source.
We connect the dots so you don't have to.
Every report is built the same way: evidence arrives from public sources, we interpret it for your ICP, and show how sure we can be — and why.
1New charge registered — asset financeDate
2Latest accounts filedDate
3Increase in employees (22 → 31)Date
4CAPEX increase noted in accountsDate
5Planning approved — 1,200m² unit extensionDate
6Hiring 2 field engineers in WarringtonDate
NF
Northbridge Fabrications Ltd
Verdict
STRONG SIGNAL
Score
—/100
Confidence
High
Why now
Expanding capacity and hiring, backed by recent accounts and a growth plan.
Evidence
SignalSourceConfidence
New charge registered — asset financeCompanies HouseVERIFIED
Latest accounts filedCompanies HouseVERIFIED
Increase in employees (22 → 31)Companies HouseVERIFIED
CAPEX increase noted in accountsCompanies HouseVERIFIED
Planning approved — 1,200m² unit extensionPlanning applicationVERIFIED
Hiring 2 field engineers in WarringtonCompany websiteINFERRED
The verdict system
Four verdicts. No padding.
Every account lands on one of four verdicts, and we show our reasoning either way.
STRONG SIGNAL
Multiple recent, verified signals point the same way. Worth a call this week.
MODERATE SIGNAL
Real activity, but fewer or older signals. Worth watching, worth a warm touch.
WEAK SIGNAL
Something's moving, but the evidence is thin. We say so rather than dress it up.
NO SIGNAL
Nothing in the public record suggests timing. That's an answer too — spend your week somewhere better.
We never present anything more confidently than the evidence supports. If we're inferring, the report says "Inferred" — right next to the claim.
Our data ethics
Public sources only.
We read official registers and what companies publish about themselves. No scraped private datasets that hide individual people.
Every claim cited.
Each fact carries its source and date, so you can check our work — and so can your prospect.
Confidence you can see.
We never present anything more confidently than the evidence supports. When we're inferring, we say so.